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Marketing Manager

Pernod Ricard

Shanghai2 months ago
101 views60 saves1 applies

Job Type

full time

Description

Employees, working in Market Companies, handling the activation of one brand or a portfolio of brands and responsible for the local Marketing Mix by contributing to one or several missions below:
- Define, develop and overview the implementation of a profitable long term strategy for global brands or the assigned portfolio of brands across channels
- Leverage insights (Business, Consumer, Shopper, customer, competitor trends) for future strategic development
- Identify and develop new business opportunities
- Lead and develop marketing activities and guidelines
- Track performance of brand strategy and/or effectiveness of marketing activities based on KPIs
- Manage Team and Portfolio P&L
Employees, working in Brand Companies with a focus on executing a brand strategy, align with category planning and growth equation:
- Brand leader defining robust, long-term growth strategy with superior products, timeless stories and innovations to make our brands the most desired

Job Posting End Date:

Target Hire Date:

2026-05-01

Target End Date:

This job is found at InterviewStack.io

Skills

brand strategy

About Pernod Ricard

Pernod Ricard is a French multinational company specializing in the production and distribution of wines and spirits. It is one of the largest players in the global alcoholic beverage industry, with a diverse portfolio of premium brands. The company operates worldwide with a strong presence in multiple markets.

enterprise companybeverages, alcoholic_beveragespublicWebsite