Facilitate a winning mentality with direct report team through effective strategy development, communication, motivation and feedback. Responsible for overall business volume [equipment orders plus service and finance attachment] within assigned metropolitan markets and key accounts. Supervise and direct assigned sales staff efforts to ensure Growth Market achieves assigned Bookings per assigned budget. Responsible for implementation and execution of the IDN strategy in the "market" (as applicable) as set forth by the VP Market Leader and Sr Dir Enterprise Sales. Develop sales employees to effectively identify, qualify and close sales opportunities within current customer install base and new prospects. Monitor the capabilities of the team while evaluating the viability of opportunities within the assigned market. Understand accounts operating model, business challenges, critical metrics, issues, goals and growth strategy to develop Canon solutions-based account strategy. Develop and implement tactics to expand sockets with current customers and show growth in competitive accounts/environments. Participate in regional data analytics reviews including visibility and market share metrics, implementing actions with the growth market sales staff Develop and implement short- and long-term strategic plans based on key customer initiatives. Work with RBMs to develop and nurture KOLs in the identified growth markets.