We are looking for a results-driven Digital Marketing Specialist with 3–4 years of hands-on experience in executing and optimizing digital campaigns. The ideal candidate will have strong expertise across performance marketing, SEO, content, and social media, with a clear understanding of how digital strategies contribute to lead generation and brand growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

• Manage SEO initiatives including on-page, off-page, and technical SEO

• Drive lead generation through performance marketing and conversion optimization

• Create and manage content calendars for websites, blogs, emailers, and social media

• Monitor campaign performance using tools like Google Analytics, Search Console, and ad dashboards

• Manage social media channels and paid social campaigns to improve reach and engagement

• Coordinate with designers, developers, and content teams to ensure timely execution

• Prepare performance reports and provide actionable insights

• Stay updated with digital trends, platform updates, and best practices

Required Skills & Qualifications

• 3–4 years of proven experience in digital marketing

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and SEO

• • 3 – 4 years of proven experience in digital marketing
  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and SEO
    
    • 3–4 years of proven experience in digital marketing
    • Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and SEO

• Hands-on experience with Google Analytics, Google Search Console, and marketing tools

• Understanding of lead funnels, landing page optimization, and A/B testing

• Basic knowledge of HTML, CMS platforms, and email marketing tools is a plus

• Excellent communication and analytical skills

• Ability to manage multiple campaigns and deadlines

Preferred Qualifications

• Experience in B2B marketing or service-based industries

• Agency experience is an added advantage

• Certifications in Google Ads or Analytics are a plus

What We Offer

• Opportunity to work on diverse digital campaigns

• Collaborative and growth-focused work environment

• Competitive salary and performance-based incentives

If you want, I can also:

• Shorten this for a LinkedIn job post

• Make it more managerial or performance-focused

• Customize it for agency or in-house hiring

• Add CTC range and KPIs