Reporting to the Director of Digital Marketing, the Manager – Performance Marketing will lead the development and execution of GreenShield’s performance marketing strategy. This role translates business objectives into actionable media growth plans, manages multi-million-dollar budgets, and drives measurable acquisition, retention and brand growth outcomes across digital channels. The successful candidate will combine strategic acumen, advanced analytics, and leadership capabilities to optimize media efficiency and deliver sustainable growth. This role requires deep experience with digital media planning, execution and measurement, as well as the ability to translate business goals into actionable media plans. Key Responsibilities Lead cross-functional growth media planning with Line of Business, Product, Analytics, Brand, and MarTech teams to translate business objectives into a performance marketing roadmap. Set multi-quarter growth strategies, establish investment frameworks, and allocate $1M–$5M+ budgets across channels. Own budget forecasts and cost-efficiency targets across campaigns and platforms. Define key KPIs and attribution considerations. Build optimization agenda and advanced measurement approaches, including experimentation roadmaps, attribution methodologies, and data requirements. Identify platform opportunities (automation, creative systems, audience architecture) to unlock step-change performance. Analyze channel performance and funnel metrics to inform channel investment decisions, identify growth opportunities and improve media efficiency. Plan, implement optimize paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs to meet performance goals (CPA, ROAS, LTV). Develop and execute test-and-learn frameworks to improve conversion rates, audience targeting, messaging, and creative performance. Continuously monitor performance signals and market trends to adjust strategies and investment allocations rapidly, ensuring responsiveness to changing conditions. Manage multiple suppliers in an agile environment, including selection, evaluation, and performance management of media, data, and technology partners. Maintain expertise on industry trends and implement best practices to ensure competitiveness.