Under the direction of the Chief Executive Officer, the Marketing Manager is responsible for the strategic leadership, development, and execution of the organization’s marketing, branding, and public relations functions to advance and protect the image of Winslow Indian Health Care Center, Inc. (WIHCC). This position provides organization-wide direction for marketing initiatives, aligning communications with strategic priorities, growth objectives, and community impact.

The Marketing Manager serves as a key advisor to executive leadership, driving data-informed decision-making, strengthening stakeholder engagement, and ensuring a cohesive brand presence across all channels. This role may supervise marketing staff, contractors, or vendors and is accountable for the performance, outcomes, and continuous improvement of all marketing and communication efforts.

The position upholds the principles of WIHCC’s Mission, Vision, and Values and maintains strict confidentiality of all privileged information.

This list of duties and responsibilities is illustrative only and is not all-inclusive.

Essential Duties & Responsibilities:

• Provides strategic leadership in the development and execution of comprehensive marketing, branding, and communication plans aligned with WIHCC’s mission, vision, and organizational goals.
• Oversees and manages the organization’s brand strategy, ensuring consistency in messaging, tone, and visual identity across all departments and platforms.
• Leads, prioritizes, and evaluates integrated marketing campaigns that promote services, programs, and initiatives; uses analytics and performance metrics to drive continuous improvement and ROI.
• Establishes and enforces marketing standards, policies, and procedures to ensure high-quality, compliant, and effective communications.
• Directs the planning, development, and distribution of all internal and external communications, including digital content, media relations, publications, and outreach materials.
• Oversees multimedia production (video, photography, graphics) to enhance storytelling, patient engagement, and community outreach.
• Develops and manages the annual marketing and communications plan and calendar, including major campaigns, public health observances, and organizational events.
• Serves as a strategic liaison to executive leadership, Division Chiefs, department managers, and hospital administrators to align messaging and support organizational priorities.
• Develops, administers, and monitors the marketing and communications budget; evaluates expenditures, forecasts needs, and ensures responsible financial stewardship.
• Builds and maintains strategic partnerships with media, community organizations, and external stakeholders to enhance visibility and reputation.
• Represents the organization in public forums, community events, and presentations to strengthen community trust and engagement.
• Oversees community outreach and corporate contribution initiatives to ensure alignment with organizational mission and impact goals.
• Leads the analysis of marketing performance, patient engagement data, and satisfaction metrics to inform strategic decisions and program development.
• Prepares and presents reports, dashboards, and strategic recommendations to executive leadership.
• Provides leadership in crisis communication planning and response, ensuring timely and appropriate messaging.
• Ensures compliance with healthcare regulations, ethical standards, and organizational policies in all marketing and communication activities.
• Maintains regular attendance and punctuality.
• Requires completion of tasks or duties assigned by a supervisor.
• Upholds all principles of confidentiality and patient care to the fullest extent.
• Adheres to all professional and ethical behavior standards of the healthcare industry.
• Adheres to WIHCCs Personnel Policies and Procedures, departmental policies, rules, and regulations.
• Interacts in an honest, trustworthy and dependable manner with patients, employees, visitors, and vendors.
• Possesses cultural awareness and sensitivity.
• Maintains compliance with all Human Resources requirements.
• Performs other duties as assigned.

Qualifications

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Minimum of 5–7 years of progressively responsible experience in marketing, communications, or public relations, including demonstrated experience in strategic planning and campaign management. Experience in healthcare, nonprofit, or service-oriented environments strongly preferred. Prior supervisory or leadership experience preferred.

Bilingual skills in English and Navajo language preferred. Must maintain a valid unrestricted and insurable driver’s license. Must successfully pass a background investigation and maintain suitable requirements for a Child Care position. This position is considered as a Child Care position, which requires a satisfactory background check investigation and is subject to the requirements of the Indian Child Protection and Family Violence Prevention Act, as amended (henceforth referred as the ICPFVP Act).

Knowledge, Skills, Ability

• Advanced knowledge of strategic marketing, brand management, and integrated communications.
• Strong leadership and team development skills.
• Expertise in data-driven marketing, analytics, and performance measurement.
• Excellent project and program management capabilities.
• Exceptional written, verbal, and visual communication skills.
• Experience managing budgets and resource allocation.
• Strong media relations and crisis communication experience.
• Proficiency in digital marketing platforms, content management systems, and analytics tools.
• Knowledge of strong work ethics in the workplace.
• Knowledge of basic application of confidentiality.
• Knowledge of duties and responsibilities of the position.
• Knowledge of basic computer skills, e.g. Outlook, Word, Excel, PowerPoint.
• Strong organizational, analytical, and critical thinking skills.
• Ability to influence and collaborate with executive leadership and cross-functional teams.
• Ability to manage multiple priorities in a fast-paced environment.
• Ability to have high level of professionalism, integrity, and accountability.
• Ability to be committed cultural competence and community-centered communication.
• Ability to be dependable in attendance and job performance.
• Ability to meet attendance, overtime (if necessary), and other reliability requirements of the job.
• Ability to accept and learn from feedback.
• Ability to effectively communicate both in written and verbal.
• Ability to provide exemplary customer service at all times.
• Ability to interact positively with others and possess great interpersonal skills.
• Ability to multitask and perform well under pressure.
• Ability to have self-confidence.
• Ability to be a great team player.
• Ability to accept and learn from supervisor/peer critique.
• Ability to be flexible and adaptable to the changing needs of the organization.

Physical Demands:

While performing the essential functions of this position, the employee is regularly required to walk, sit, use hands and fingers, handle, or feel objects and equipment, reach with hands and arms, and communicate effectively by talking and hearing. The employee frequently must stand, climb, balance, stoop, kneel, crouch, or crawl and may occasionally use taste or smell. The employee must occasionally lift and/or move objects weighing up to 50 pounds.

Work Environment:

Work is performed in an office setting or outdoor work environment with moderate noise levels. Work environment may involve exposure to physical risks, such as blood borne pathogens, hazardous chemicals, or operating potential dangerous equipment, and requires adherence to all safety protocols. Required work schedules may include evening, weekend, overnight shifts, extended hours, or irregular schedules as operational needs dictate.

As required by P.L. 93-638, absolute preference will be given to qualified Navajo applicants. If there is no qualified Navajo applicant, preference will be given to qualified American Indian applicants.