SALESFORCE MARKETING AUTOMATION
Zensar
IndiaRemote2 weeks ago
36 views10 saves6 applies
Job Type
full time
Description
Join our team as a Salesforce Marketing Automation professional and shape our marketing automation vision. You'll work with cutting-edge technology, Salesforce Marketing Cloud, to create personalized and dynamic campaigns. This role offers an exciting opportunity to contribute to our organization's success through innovative marketing strategies.
- Lead the configuration and implementation of Marketing Cloud Advanced components, such as Journey Builder and Email Studio.
- Design automated communication journeys, including onboarding campaigns and stakeholder engagement workflows.
- Configure audience segmentation and subscriber management processes for personalized email content.
- Assist in integrating Marketing Cloud with Salesforce CRM and external systems, leveraging APIs and middleware.
- Perform data management tasks, ensuring data integrity and subscriber synchronization.
- Support testing and monitoring of journeys and campaigns, troubleshooting issues as they arise.
- Prepare and maintain technical and functional documentation, including configuration guides.
- Collaborate closely with cross-functional teams and stakeholders through workshops and meetings.
- Provide end-user training and operational support, ensuring a smooth transition to marketing automation processes.
- Proven experience as a Salesforce Marketing Automation Consultant or Solutions Architect.
- Expertise in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
- Proficiency in AMPscript, SQL, and reusable templates for email content development.
- Experience in integrating Marketing Cloud with Salesforce CRM and external systems using APIs.
- Strong understanding of data management and audience segmentation techniques.
- Excellent problem-solving skills for troubleshooting issues related to journeys and integrations.
- Effective communication and collaboration skills for working with cross-functional teams.
- Analytical mindset focused on optimizing marketing automation processes.
- Up-to-date knowledge of Salesforce platform advancements and industry best practices.
This job is found at InterviewStack.io
Skills
salesforceautomationcrmapismonitoringsqlmarketing automationstakeholder engagement
About Zensar
Zensar is a global technology services company that provides IT consulting and technology solutions. The company operates in multiple countries including India and uses Oracle Cloud as its ATS platform.