performance Marketing Specialist-International Marketing
Lokal
Job Type
Description
Key Responsibilities:
● Plan, execute, and optimize paid app campaigns across Meta, Google programmatic
DSPs, and ad networks relevant to target international geos.
● Drive user acquisition, activation, and subscription growth across international
markets, with a focus on iOS user bases
● Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.
● Work closely with MMP platforms and backend tracking systems to ensure clean
attribution, event mapping, and funnel integrity
● Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to
improve conversion and payback periods
● Deep dive into user behavior, retention patterns, and demographic data to translate
insights into actionable creative directions and create ad narratives that resonate across
international audiences
● Collaborate with creative teams to build high-converting ad creatives tailored for
culturally diverse international audiences
● Analyze campaign performance using attribution platforms, analytics dashboards, and
internal BI tools
● Partner with backend/engineering teams to validate event tracking, postback
configurations, and cohort data accuracy
● Identify growth opportunities specific to international user behavior, content
consumption trends, and platform nuances across geos
● Manage budgets efficiently and ensure scaling within target CPA across markets
Qualifications
2–3 years of experience in performance marketing / growth marketing, preferably with
international or multi-geo campaigns
● Strong understanding of the global app marketing ecosystem — across search, social,
video, ad networks, and programmatic DSPs; ability to identify and test the right channel
mix per geo
● Hands-on experience with MMPs — including cohort analysis, custom dashboards,
postback setup, and fraud prevention
● Solid understanding of iOS attribution frameworks — privacy-first measurement,
probabilistic modeling, and SKAdNetwork
● Comfortable working with backend tracking concepts — event schemas, postback URLs,
server-side attribution, and data pipelines
● Strong analytical skills; proficient in spreadsheets, dashboards, and campaign data
interpretation
● Experience in app marketing and subscription products is strongly preferred
● Ability to think both creatively and analytically across diverse audience segments
● Strong instinct for user research and audience understanding — ability to
analyze behavioral and demographic data to identify user personas and translate
them into compelling ad narratives
Additional Information
● Ownership of international growth campaigns with direct revenue impact
● Deep exposure to large-scale iOS app growth and cutting-edge attribution
infrastructure
● Fast-paced, experiment-driven environment with cross-functional learning
● Collaborative culture across product, content, analytics, and engineering
About the Company
Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.
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Skills
About Lokal
Lokal is a hospitality tech company founded in 2018, aiming to strengthen the hospitality sector through technology.