Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach - and we do it properly.
We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our paid media delivery and cold email outreach operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.
## Tasks
**_Paid Media_**
* Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients
* Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
* Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
* Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
* Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like
* Set up automated lead notification workflows via Zapier or Make from form submissions to client
* Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page
* Manage a small number of LinkedIn Ads accounts alongside Meta
* Monitor campaigns daily, identify problems fast, and act without being prompted
**_Cold Email_**
* Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring
* Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic
* Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail
* Write personalised, high-converting cold email copy that generates replies
* Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly
* Manage lead list sourcing, segmentation, and targeting criteria per campaign
* Test and iterate on messaging, offer framing, and targeting to continuously improve results
## Requirements
**Requirements**
* 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required
* Proven track record running B2B lead generation campaigns, specifically for the UK market
* Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
* Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
* Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
* Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
* Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
* Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
* Experience building automated lead notification workflows using Zapier or Make
* Confident using Claude or equivalent AI tools for reporting, analysis, and output
* Excellent reporting skills — you tell a clear story with data and make strategic recommendations
* Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
* Strong communicator, highly self-managed, and reliable in a remote setup
* Based in South Africa
## Benefits
**Benefits**
* Fully remote role working with a specialist UK B2B agency
* Direct access to the senior team - no management layers or bureaucracy
* Varied client portfolio across industrial, manufacturing, and commercial sectors
* Consistent, long-term engagement with room to grow as the agency grows
* Flexible working with UK time zone alignment where needed
If you're a senior specialist who can genuinely own both paid media and cold email without hand-holding, we'd like to hear from you. Apply with a short note on your background, the platforms you use day-to-day, and a couple of examples of B2B campaigns you've run and what they delivered. We'd also like you to send a short video - nothing formal, just you talking through your experience, what you specialise in, and why you think you're a good fit for this role. We move quickly with the right candidate.