Requirements:

• Bachelor's degree required; Master's degree or MBA preferred.
• 8–10+ years of FMCG sales experience with strong exposure to regional sales operations and distributor management.
• Proven experience in leading and developing regional sales teams, including coaching and performance management.
• Hands-on experience in managing distributor networks and driving primary and secondary sales growth.
• Strong track record of achieving regional targets across volume, value, distribution, and collections.
• Good understanding of route-to-market strategies, market coverage, and field force effectiveness.
• Experience in implementing trade programs, sales policies, and operational standards in regional roles.
• Ability to conduct market visits and convert insights into actionable sales improvements.
• Strong analytical, communication, negotiation, and stakeholder management skills with a results-driven mindset.

Responsibilities:

• Lead and manage overall sales operations for the South region in alignment with the company's business objectives.
• Achieve regional targets for volume, value, distribution, and collections through effective sales execution.
• Manage distributor performance, market coverage, and route-to-market effectiveness across the region.
• Lead, coach, and develop the regional sales team to enhance capability and performance.
• Conduct regular market visits to ensure product availability, execution excellence, and visibility standards.
• Monitor competitor activity, market trends, and business opportunities to support sustainable growth.
• Ensure implementation of company sales policies, trade programs, and operational standards across the region.