As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns.
This role combines creativity, marketing strategy, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, and ultimately contributes to its growth and success.

Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.
Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials.
Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
Ensure consistency in brand voice and messaging across all marketing channels.
Conduct thorough research to understand target audience demographics, preferences, and behaviors.
Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
Optimize copy for SEO to improve search engine rankings and increase organic traffic.
Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.

Bachelor’s Degree in Marketing, Communications, English, or a related field preferred.
Native-level command of American English.
Minimum 2 years of experience as a copywriter or content creator.
Experience in Higher Education preferred.
Strong writing skills (English).
Ability to work in international teams and multicultural environments.
Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
Strong organizational skills.
Basic technical and computer skills (CMS, Office…)
Ethical, with a high level of personal integrity.
English – Native speaker.
Additional languages are a plus.

Competencies:

Creativity
Market and target audience knowledge
Research skills
Search Engine Optimization (SEO) skills
Ability to work under pressure
Collaboration skills
Adaptability

Marketing Copywriter & Content Creator (American English)

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Description

Skills