Objectives of this Role:

• Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies

• Partner with performance marketing and web teams to design, test and evolve nurturing tactics.

• Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team

Product Overview :- Business Banking Assets:

BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Professionals space. The incumbent will be a part of this department.

We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee’s, Foreign Exchange and Trade Products.

Daily and Monthly Responsibilities:

• Working in partnership with the Marketing and campaign team to build and execute week on week campaign calendar

• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all communication channels

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Use data insights to identify bottlenecks and improve lead-to-disbursal ratio along with creating contests for business team to better engagement/Conversions

Skills Required:

• Post Graduate Degree - Specializationin Marketing with good understanding of Digital marketing is required.

• Academics - He/she should understand basic D2C communication knowledge and possess excellent analytical skills. Strong understanding of digital lending / fintech / Business loan Product and stakeholder management across multiple teams

• Team Management – This an Independent role. Candidate will work closely with Analytics, Risk, Marketing, Campaign & Business teams within the Bank

• Communication Skills – Has to be fluent in English and must possess good communication skills both written and spoken.