KRAs for the position of Customer Executive / Sr. Customer Executive are:

 Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.

 Use field data for assigned market to identify brand/pack gaps in territory

 Design and implement local Sales promotion scheme.

 Set clear volume targets and KPIs for his/her team.

 Conducting regular feedback sessions with team members and providing necessary inputs.

 Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.

 Will be accountable for the assigned market (key accounts and outlets).

 Ensure regular updating of sales MIS and update the reporting officer on daily basis.

 Compiling and analyzing sales figure on regular basis.