Job Title: Head of Performance Marketing (Player/Coach) – LATAM
Location: Bogotá, Colombia or Mexico City, Mexico (Preferred)
Type of Contract: Contractor / Agency Partnership Model
Salary Range: Premium Monthly Compensation + Incentive Overrides (Market Competitive)
Language Requirements: Fluent English Required

We are seeking a skilled Head of Performance Marketing with deep expertise in paid media strategy, performance optimization, and team leadership to join our growing LATAM division. You will play a key role in building and scaling a high-performing performance marketing operation that supports a growing portfolio of U.S.-based clients. Your work will directly impact campaign performance, operational scalability, client success, and the long-term growth of the LATAM team structure.

Key Responsibilities

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  Lead and optimize multi-channel paid advertising campaigns across Meta, Instagram, Facebook, TikTok, and Google Ads
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  Develop data-driven performance marketing strategies aligned with client acquisition and revenue goals
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  Oversee campaign analysis, reporting, attribution, and continuous ROI optimization initiatives
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  Participate in client meetings, strategic planning sessions, and performance presentations with U.S.-based stakeholders
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  Implement and manage conversion tracking, Google Tag Manager (GTM), GA4 analytics, and attribution systems
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  Recruit, mentor, and manage supporting performance marketing team members while establishing scalable workflows and operational standards
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  Build and maintain a collaborative in-person team culture focused on accountability, innovation, mentorship, and long-term growth

Must-Have Qualifications

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  7+ years of experience in performance marketing, paid media, or digital advertising leadership roles
• Experience supporting U.S.-based agencies, brands, or enterprise clients
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  Advanced hands-on experience with Meta Ads Manager, TikTok Ads, Google Ads, and paid social optimization
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  Strong knowledge of Google Tag Manager (GTM), conversion tracking, attribution modeling, and landing page optimization
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  Experience presenting campaign performance insights and recommendations directly to clients or executive stakeholders
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  Proven ability to manage multiple campaigns, priorities, and deadlines in a fast-paced agency or client-services environment
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  Excellent written and verbal English communication skills
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  Experience leading, mentoring, or building high-performing marketing teams

Preferred Qualifications

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  Familiarity with HIPAA-aware or privacy-compliant marketing environments
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  Experience with CRM integrations, automation workflows, and Zapier
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  Working knowledge of compliance and consent management platforms such as OursPrivacy and Termly
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  Entrepreneurial or agency ownership experience preferred
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  Experience building operational processes and scalable team structures from the ground up
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  Comfortable working overlapping U.S. business hours when required

Work Environment & Culture

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  Collaborative, in-person team environment focused on operational excellence and long-term scalability
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  Opportunity to help establish and grow a dedicated LATAM-based performance marketing division
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  Workspace or office stipend support available to help facilitate team collaboration and office operations
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  High-growth opportunity for a hands-on leader who enjoys both execution and team development
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  Long-term partnership potential with growth incentives tied to operational and team expansion milestones