Key Responsibilities:

• Plan and complete field marketing campaigns after conducting preliminary research.
• Develop robust knowledge of all product lines/services.
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events.
• Maintain relationships with third-party vendors and venues.
• Negotiate with retailers and other third-party partners on promotional display and merchandise placement.
• Promote business expansion opportunities to retailers and other merchants through successful field marketing programs.
• Attend relevant trade shows and events.
• Monitor industry trends and competitor activities.
• Manage social media activity surrounding field marketing campaigns.
• Track expenses in an organized fashion.
• Report weekly/monthly on the status of field marketing activities.
• Document and share lead/customer intelligence with sales team.