**Location: Madrid, Spain (On-site)**
**Experience: 2-5 Years**
**About the Role**
**We are looking for a technically strong and commercially driven Technical Product Manager to join us, a fast-growing platform transforming Digital Out-of-Home (DOOH) advertising through data, automation, and intelligent campaign planning.**
**In this role, you will own the product vision, roadmap, and execution for product’s core platform — enabling brands and agencies to plan, target, optimise, and measure outdoor advertising campaigns with precision.**
**You will work at the intersection of engineering, data, and media strategy, building scalable products that enhance inventory discovery, audience targeting, real-time campaign optimisation, and performance analytics in a privacy-first ecosystem.**
## Tasks
**Key Responsibilities**
* **Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.**
* **Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.**
* **Build and enhance platforms for:
DOOH campaign planning & inventory management
Audience targeting & geo-spatial intelligence
Performance measurement & reporting dashboards**
* **Collaborate closely with engineering teams to translate business needs into:
Technical specifications
APIs and system workflows
Scalable data architectures**
* **Work with data and analytics teams to define KPIs such as:
Campaign reach & impressions
Footfall attribution
ROI and performance metrics**
* **Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.**
* **Drive integrations with:
SSPs/DSPs and programmatic DOOH platforms
Data providers (location intelligence, mobility data, audience insights)
Third-party APIs and ad-serving technologies**
* **Identify opportunities to improve:
Inventory utilisation
Pricing optimisation
Campaign automation**
* **Stay ahead of trends in:
Programmatic DOOH
Location-based advertising
Privacy-first targeting (cookieless, first-party data)**
## Requirements
**Required Qualifications**
* **2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms**
* **Strong understanding of:
Programmatic advertising ecosystem (DSPs, SSPs, RTB)
DOOH / OOH advertising workflows (preferred but not mandatory)
Campaign planning, targeting, and attribution**
* **Experience working with:
APIs, system integrations, and data pipelines
Agile/Scrum product development environments**
* **Ability to write:
PRDs, user stories, and technical documentation**
* **Strong analytical skills with experience in Data-driven decision making**
* **Excellent stakeholder management skills; ability to work cross-functionally**
* **Strong technical and native level English & Spanish communication skills**
**Preferred Qualifications**
* **Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms**
* **Understanding of:
Geo-spatial data and mobility datasets
Footfall attribution and offline-to-online measurement**
* **Exposure to:
AI/ML use cases in campaign optimisation and audience targeting
Experience in B2B SaaS or marketplace platforms**
* **Familiarity with:
Ad servers and publisher-side monetisation
Measurement frameworks (incrementality, MMM, MTA)**
## Benefits
**Why Join Us?**
* **Work on a cutting-edge DOOH platform at the forefront of AdTech innovation**
* **High ownership and direct impact on revenue-driving products**
* **Opportunity to shape the future of data-driven outdoor advertising**
* **Collaborative, fast-paced, and international work environment**