SOCIAL MEDIA ANALYST

Tech Company, Singapore

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We are
currently looking for a Social Media Insights & Reporting Analyst to join a
huge tech client for a 1 year contract (with the possibility of extension /
going permanent).

The Insights & Reporting Analyst turns
raw data into a competitive advantage. You are responsible for measuring the
performance of the social media ecosystem, providing the "why" behind
the numbers, and delivering actionable recommendations. You ensure that the
team isn't just busy, but effective, by maintaining the "Summary"
reports and "Documents & Artifacts" that track long-term growth
and ROI.

What you'll be doing:

• Performance Monitoring: Track and analyze key
  performance indicators (KPIs) across all social platforms (Engagement,
  Reach, Conversion, Sentiment).
• Deep-Dive
  Reporting: Own
  the weekly, monthly, and quarterly "Summary" reporting cycles,
  presenting findings to the broader marketing team.
• Data
  Governance: Manage
  the "Documents & Artifacts" related to social data, ensuring
  tracking links (UTMs), tagging structures, and data sources are accurate
  and clean.
• Audience
  Insights: Conduct
  regular audience analysis to understand demographic shifts, sentiment
  trends, and community behavior.
• Competitive
  Benchmarking: Monitor
  competitor performance and industry benchmarks to identify gaps and
  opportunities in our current strategy.
• Strategy
  Optimization: Partner
  with the Content Planner and Campaign Manager to provide data-backed suggestions for content
  pivots, budget allocation, and platform priorities.

What you bring:

• Experience: 3–5 years in digital analytics, marketing
  intelligence, or social media reporting.
• Data
  Visualization: Expert-level
  skills in building dashboards (e.g., Tableau, Looker Studio, or PowerBI)
  and advanced Excel proficiency.
• Platform Tools: Deep familiarity with native platform analytics
  (Meta Business Suite, TikTok Ads Manager, LinkedIn Page Analytics) and
  third-party tools (e.g., Sprout Social, Brandwatch, or Sprinklr).
• Critical
  Thinking: The
  ability to look at a spreadsheet and tell a story, not just list the
  numbers.
• Attention to
  Detail: You are
  the "source of truth" for the team; precision in data collection
  is non-negotiable.