About this Position Manage and grow key accounts within the modern trade (DIY and construction retail) channel to drive sales and profitability. Develop strategic plans, lead commercial negotiations, and leverage data insights to expand market share and category performance. Collaborate cross-functionally to ensure smooth execution while building strong, long-term partnerships with key customers What you´ll do Defines and executes regional / local account strategy, including annual revenue plan (KP) and target plan (TP) Identifies business opportunities, steers business development budgets for agreed accounts and defined objectives Translates customer’s strategy and priorities into a joint innovation roadmap. Drives and rolls-out customer approvals and pushes upstream solution selling. Develops and maintains sustainable and long-term relationships with key accounts, key executives and sponsors Implements new customer acquisition plans for chain and prestige accounts. Defines account-specific pricing, negotiates contracts, ensures fulfillment of commitments and implementation of commercial policy. Optimizes sales processes in country and leads junior KAMs Develops and maintains strong executive and cross-functional relationships at HQ and key locations Steers and supports internal resources to execute account strategy. Delivers account targets KP/TP OSG and PC Analyzes financial KPIs and proactively steers key account business Is responsible for timely and accurate admin. tasks supporting account strategy incl. sales forecast updates, monthly reports, etc.