Job Title: Content & Social Media Lead

Location: New York City (On-site)

Compensation: $100,000 – $140,000 base + 0.1% – 0.2% equity (DOE)

Role Overview

We are looking for a high-agency Content & Social Media Lead to own and scale the voice, content, and distribution strategy across broader digital channels. You will transform raw company and community inputs into high-impact content that drives awareness, engagement, and inbound interest.

What You'll Do

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  Turn internal stories (founder wins, cohort stories, data, community moments, memes) into posts, threads, clips, and short-form content
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  Manage content pipeline for flagship programs (topics creation, promotion clipping, distribution)
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  Write and refine high-impact copy across website, emails, lifecycle comms, and announcements
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  Build and maintain a structured content system (calendar, pillars, repurposing workflow, weekly reviews)
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  Run experiments, track performance, and iterate based on engagement and conversion metrics

What Success Looks Like (First 90 Days)

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  Consistent weekly publishing cadence across social media
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  Clear, repeatable content pillars and formats established
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  Increased inbound signals (DMs, email signups, applications, referrals via social)
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  Improved clarity and conversion of core website and email copy
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  Fully functioning content pipeline with minimal dependency on founders/partners

Requirements

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  Crypto-native with strong understanding of web3 culture and tone
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  Excellent writing skills with strong taste and clarity
• Ability to grow beyond crypto-native audiences
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  High-agency operator: proactive, independent, execution-focused
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  Strong content judgment (knows what works, what's cringe, what's risky)
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  Comfortable using modern AI tools for content production (without sounding artificial)

Nice to Have

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  Portfolio of 5–10 strong writing samples (threads, posts, essays, landing pages, newsletters)
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  Proven ability to grow audience or distribution channels
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  Experience with conversion copywriting (landing pages, email funnels, A/B testing)
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  Built or managed a content system (calendar, pillars, repurposing, analytics)
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  Experience in crypto protocols, funds, or fast-growing startups