Requirements:

• 3–5 years of experience in customer marketing, lifecycle marketing, or SaaS growth roles.
• Strong understanding of retention and expansion strategies.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Strong writing and communication skills.
• Analytical mindset with ability to interpret customer behavior data.
• Ability to collaborate with cross-functional teams.
• Understanding of SaaS customer lifecycle metrics.

Responsibilities:

• Design and execute customer lifecycle marketing strategies focused on retention and expansion.
• Develop campaigns to drive upsell, cross-sell, and customer engagement.
• Create customer success stories, testimonials, and case studies.
• Manage newsletters, product updates, and customer communication programs.
• Collaborate with customer success teams to identify advocacy opportunities.
• Segment customer base and build targeted messaging for each lifecycle stage.
• Monitor churn, engagement, and customer lifetime value trends.
• Support building of customer communities or engagement programs.