Responsible for improving a website's visibility and ranking on search engine results pages where the primary goal is to increase organic traffic to a website through the optimisation of various on-page and off-page elements.
Keyword Research and Analysis: Conduct keyword research to identify relevant search terms and phrases, and analyse keyword performance to inform content and optimisation strategies.
On-Page Optimisation: Optimise website content, meta tags, headings, and internal linking structure to improve search engine visibility and user experience.
Technical SEO: Address technical aspects of website optimisation, including site speed, mobile-friendliness, crawlability, and indexability to enhance search engine rankings.
Content Strategy: Develop and execute content strategies that align with SEO best practices, including creating high-quality, keyword-rich content and optimising multimedia elements for search engines.
Link Building: Implement link building strategies to acquire high-quality backlinks from reputable websites, improving domain authority and search engine rankings.
Performance Monitoring: Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports on key performance indicators and optimisation efforts.
SEO Compliance: Stay informed about search engine algorithm updates, industry trends, and best practices to ensure compliance with SEO guidelines and standard

SEO Specialist