Regional Marketing Planning

· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information

· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals

· Support the development of regional marketing planning including program and materials, evaluate its effectiveness

· Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry

· Support the regional implementation of the product promotion and growth initiative activities

· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region

· Coordinate with local sales team for any update to align product strategies

· Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

· Identify the opinion leaders in the respective region

· Establish and keep professional relationship with local KOLs

· Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region

· Manage quarterly / annual expense within budget in respective region