Position Overview

We’re looking for a highly organized, fast-moving, and social-media-native Part-Time Social Media Coordinator to support the daily execution of content across the Alphalete brands.

This role is heavily focused on:

• Posting content across platforms
• Community engagement (comments, DMs, story interactions)
• Supporting launches, events, and campaigns
• Keeping content organized and moving quickly
• Helping maintain a strong brand voice and online presence

This is a great role for someone who lives on social media, understands fitness/lifestyle culture, moves with urgency, and enjoys engaging with online communities in real time.

Responsibilities

• Post daily content across Instagram, TikTok, Facebook, YouTube Shorts, and other platforms
• Write captions, hashtags, story text, and post copy aligned with brand tone
• Monitor and respond to comments, DMs, mentions, and tagged content
• Engage with creators, athletes, members, and customers online
• Assist with social media calendars and scheduling
• Support product launches, campaigns, gym events, and promotions
• Coordinate with Media, Marketing, and Operations teams to ensure timely posting
• Help identify trending sounds, content ideas, memes, and platform trends
• Track basic engagement performance and flag high-performing content
• Assist with creator outreach and reposting user-generated content
• Maintain organization of content folders, assets, and posting schedules

Qualifications

• Strong understanding of Instagram, TikTok, and social media culture
• Excellent communication and writing skills
• Highly responsive and organized
• Able to multitask and move quickly in a fast-paced environment
• Comfortable engaging publicly online on behalf of a brand
• Experience with Canva, CapCut, Later, Meta Business Suite, or similar tools preferred
• Fitness, apparel, or lifestyle brand experience is a plus
• Photography/content creation experience is a bonus but not required

Ideal Candidate

• Naturally plugged into internet culture and trends
• Strong attention to detail
• Positive attitude with high urgency and accountability
• Comfortable working independently while staying aligned with the team
• Understands how to maintain brand voice while still feeling authentic and engaging