We’re looking for a Senior CRM Sports Coordinator to join our iGaming team. This role is focused on Sportsbook CRM, with a strong emphasis on player engagement, campaign execution, and promotional planning for sports and esports audiences. Experience within the iGaming industry is essential.

Location: On-site, Lisbon

What you’ll be doing:

• Plan, coordinate, and execute CRM campaigns for Sportsbook and esports audiences across Email, Push, SMS, and In-App channels.
• Own the CRM calendar around major sporting events and esports tournaments, ensuring timely and relevant player communications.
• Develop personalized player journeys, segmented campaigns, and lifecycle initiatives to improve engagement, retention, and sportsbook activity.
• Collaborate closely with Trading, Product, VIP, Content, Design, and Analytics teams to launch high-impact campaigns.
• Monitor campaign performance, analyze KPIs, and continuously optimize CRM strategy based on data and player behavior.
• Coordinate promotional mechanics, bonuses, odds boosts, free bets, and event-driven activations.
• Ensure all CRM communications comply with regulatory requirements and responsible gaming standards.
• Stay up to date with sports and esports calendars, industry trends, and competitor activity.

What we’re looking for:

• At least 4 years of CRM experience within the iGaming industry as a CRM Coordinator, including hands-on experience with esports products or esports-focused CRM campaigns (mandatory).
• Strong understanding of Sportsbook CRM, player segmentation, retention strategies, and promotional mechanics.
• Experience managing CRM campaigns across multiple communication channels.
• Solid analytical mindset with experience interpreting CRM performance metrics and customer behavior.
• Experience working with CRM platforms and marketing automation tools.
• Excellent stakeholder management and cross-functional communication skills.
• Fluent English.

Passion for sports and esports with a strong understanding of the competitive gaming ecosystem.