Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Trade Marketing Manager

We are looking for a results-drivenTrade Marketing Manager, to act as the strategic bridge between the Global/Corporate Brand strategy and the local market sales execution. This role is responsible for translating brand plans into effective channel-specific marketing initiatives that drive traffic, conversion, and brand visibility at the point of sale, ultimately aligning with the company’s commercial growth objectives in China.

More about the role:

Channel & Brand Strategy Execution

• Translate the global/China marketing team commercial and brand strategy into localized trade marketing policies and channel-specific action plans to drive business growth.
• Set and manage the trade marketing budget and measurable targets (ROI, market share, distribution KPIs) for the China market.
• Act as the key liaison between corporate/China marketing team and the local sales force to ensure synergy between global brand campaigns and local retail/trade execution.
• Conduct regular store visits and trade partner meetings to gather market intelligence regarding pricing, competition, sales opportunities, and customer behavior. Centralize this data to provide actionable business intelligence and recommendations.

 Promotion/ campaign design and management

• Plan and manage the end-to-end execution of trade promotions (e.g., volume-based incentives, bundling offers, seasonal campaigns, HCP engagement events, product sampling days) to drive sell-out and trial.
• Evaluate promotional effectiveness by tracking ROI, volume uplift, and distribution gains, optimizing future activities based on data-driven insights.

Pricing & Commercial Planning

• Co-manage channel-specific pricing strategies (including trade terms, discounts, and rebates) to ensure competitiveness, margin protection, price elasticity are met market needs, and alignment with the overall brand pricing architecture.
• Conduct regular pricing analysis and monitor market price fluctuations to recommend adjustments that optimize profitability and market share.
• Collaborate with Finance,Sales and Commercial Excellence to develop trade investment frameworks and ensure pricing guidelines are consistently applied across all accounts.
• Set clear KPIs for trade campaigns (e.g., distribution gains, market share, ROI, sell-out volume) and track performance against targets. 

• Monitor competitor activities and market dynamics across all channels, reporting back insights to guide future strategy. 

• Other assignments by superior

More about you:  

• Minimum 8 years of marketing experience with at least 3 years in a Trade Marketing, Channel Marketing, or Category Management role within the medical device, pharmaceutical, OTC, or healthcare FMCG sector in MNC.
• Ability to work under pressure    
• Willingness to perform and result orientation
• Excellent analytical, problem-solving, and project management skills.
• Growth mindset
• A passion for continuous learning and professional development.
• Excellent oral and written English communication

More about what we offer:

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.