Benefits

Remote Work

Job Type

full time

Description

This is a remote position.

WFH | Full-Time | EST

Overview

We’re looking for a creative and strategic Social Media Manager to lead our client’s social presence across platforms. This role owns planning, posting, engagement, and performance tracking — turning the brand story and thought leadership into engaging, shareable content that drives awareness, credibility, and conversion.

The ideal candidate understands Account-Based Marketing (ABM) and knows how to align social media activity with broader demand generation and relationship-building goals. They’ll work closely with marketing and sales to ensure our content resonates with target accounts and key personas.

Key Responsibilities:

Strategy & Planning

Develop and execute a social media strategy that supports ABM campaigns, demand generation, and brand awareness goals.
Create monthly content calendars aligned with marketing priorities and pillar content themes.
Partner with the marketing team to ensure messaging reflects our three uniques: deep technical expertise, consistency/reliability, and relationship-based service.

Content Creation & Repurposing

Repurpose long-form or pillar content (webinars, articles, videos, etc.) into bite-sized, visual, or interactive formats (e.g., quote graphics, carousels, short-form videos).
Write compelling copy that turns complex topics into clear, approachable insights.
Coordinate with design resources to develop engaging visuals and motion assets.

Engagement & Amplification

Foster genuine engagement by prompting discussion, encouraging comments, and building relationships with followers.
Collaborate with sales to create easy-to-share content and posting kits for their personal LinkedIn activity.
Manage posting from company pages and, when appropriate, on behalf of key team members.

Performance & Optimization

Track and report on monthly social performance metrics (reach, engagement, conversions).
Use insights to refine content continually and engagement strategies.
Monitor industry trends, competitors, and platform updates to stay ahead of best practices.

Paid Social (Preferred)

Manage or support paid social campaigns, including retargeting and ABM ad programs (AdRoll, RollWorks, or similar platforms).
Collaborate with the marketing team to align organic and paid efforts for consistent messaging and targeting.

Qualifications:

3–5 years of experience in B2B social media management, ideally in financial services, accounting, or professional services.
Proven ability to translate complex technical concepts into engaging, accessible content.
Demonstrated success driving engagement and community growth across LinkedIn and other platforms.
Familiarity with ABM principles, including account engagement tracking and alignment with sales.
Strong copywriting and storytelling skills.
Experience with social selling, employee advocacy, or thought leadership enablement is a plus.
Experience running social or retargeting ads (AdRoll, RollWorks, LinkedIn Campaign Manager) is a plus, but not required.

Who Thrives Here

You’re a creative thinker who loves finding new ways to tell a story. You’re strategic enough to understand business goals and analytical enough to measure what works. You’re not just chasing likes — you’re building relationships and driving real impact for the business

Requirements

Benefits

This job is found at InterviewStack.io

Skills

htmlcopywritingcontent creationdemand generationstorytelling

About Easyhrgroup

Easyhrgroup is a company operating in the marketing industry. It uses Zoho Recruit as its applicant tracking system (ATS) and has job postings related to project management and administrative roles. Further details about the company, including its location and size, are not publicly available.

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